Franchising with Mr Cod - International

Outside of the UK, Mr Cod is now in the process of developing the brand in Belgium, Sweden, Pakistan and New Zealand. In the USA the principal details of a master license have been agreed, with the first store opening in San Antonio, Texas in May 2009. As this international growth continues, further options are being made available for the Mr Cod brand in other countries around the world. The company has unique experience in worldwide franchising over the last 35 years, and is able to construct a business plan with the prospective master license holder that takes account of the special needs of each country.

A full study of the internal and external influences of each market is made for new international license holders, along with an assessment of economic and social activity within their territory. After taking a balanced view of the strengths and weaknesses of each proposal, a detailed mission statement is drawn up for the licensee to follow.

In addition to this business plan a business strategy is tailor made to each country covering all aspects of the Mr Cod business, especially the advertising and marketing of products in the new environment, and the possible adaptation of menu items to suit local tastes and supplies.

The cost of a Mr Cod master license varies from country to country, but in each case the cost consists of an option fee at the outset, plus an ongoing royalty once the licensee is operating. Once the master license has been granted, and a specified period of operation has been successfully achieved, Mr Cod can grant the master license holder the right to grant sub-franchises in his own country, and benefit from further option fees and royalties paid for each unit.

All training is carried out in the UK for both the franchisee and any of his operational staff. As the Mr Cod equipment package is international, and the manufacturers of the Mr Cod special food items are available worldwide (and are all halal), we are in a position to assist with the whole process of setting up the new business very quickly. This compares very favourably with major brands such as KFC, McDonalds and Burger King, and in all cases costs considerably less than the major multiples.

The success of an international application will be helped if the applicant has a background in either retailing or catering, and has an understanding of the retail property market in his country.

To register you interest as an international master license holder, please click here.