Franchising with Mr Cod - International
Outside of the UK, Mr Cod is
now developing the brand in Belgium, Sweden, Pakistan and New Zealand. As this international growth continues, further master licenses are being made available for the Mr Cod brand in other countries around the world. The company has unique experience in
worldwide franchising over the last 35 years, and is able to construct a business
plan with the prospective master license holder that takes account of the
special needs of each country.
A full study of the internal and external influences
of each market is made for new international license holders, along with an assessment of economic and
social activity within their territory. After taking a balanced view of the strengths and weaknesses
of each proposal, a detailed mission statement is drawn up for the
licensee to follow.
In addition to this business plan a business strategy is tailor made to each country covering all aspects of the Mr
Cod business, especially the advertising and marketing of products in the
new environment, and the possible adaptation of menu items to suit local tastes and supplies.
The cost of a Mr Cod
master license varies from country to country, but in each case the
cost consists of an option fee at the outset, plus an  ongoing
royalty once the licensee is operating. Once the master license has been agreed, and a specified period
of operation has been successfully achieved, Mr
Cod can grant the master license holder the right to grant sub-franchises
in his own country, and benefit from further option fees and royalties paid
for each unit.
All training is carried out in the UK for both
the franchisee and any of his operational staff. As the Mr
Cod equipment package is international, and the manufacturers of
the Mr Cod special food items are available
worldwide (and are all halal), we are in a position to assist with
the whole process of setting up the new business very quickly. This
compares very favourably with major brands such as KFC, McDonalds and Burger
King, and in all cases costs considerably less than the major multiples.
The success of an international application will be helped if the applicant has a background in either
retailing or catering, and has an understanding of the retail property
market in his country.
To register you interest as an international master license holder, please click here. |
